Consumer Insights. Leadership Transformation. Meaningful Change.
Explore Insights. Inspire Curiosity. Lead with Knowledge.Â
LEARN MORERob Farmer....
Isn't your typical corporate executive. He’s a passionate advocate for understanding people better—whether they’re consumers, leaders, or your next travel companions. With a career built on consumer insights, analytics, global travel, and leadership transformation, Rob brings an empathetic, human-first approach to everything he does.
His expertise has been shaped by working with some of the world’s most respected organizations, including Nissan, Infiniti, GM, OnStar, and Maritz/InMoment. He has shared his insights with elite institutions such as Harvard, MIT, and the Design Data Institute at Harvard and has taken the stage at TEDx to deliver thought-provoking ideas on leadership, empathy, and innovation.
Rob is driven by a passion for exploration and adventure. With a strong sense of wanderlust, he has lived in five different countries and traveled to over 50. Recent highlights include a captivating visit to the Museum of the Future in Dubai, an unforgettable experience swimming with dolphins in Bermuda, and enjoying the vibrant culture while strolling on Beale Street in Memphis. His dream destination is a cruise to Antarctica, where he aims to complete his journey to all seven continents.
Contact Rob
Rob speaks, writes, and connects on topics that matter to the everyday leader.
AI and the Future of Work
Consumer Behavior and What Drives Us
Fugly Leadership
Your Next Fun Trip, Reimagined
Here's What You Can Expect
At the core of Rob’s work is a simple idea: when you uncover your inner truth, you can elevate your value—personally, professionally, and beyond. His mission? To inspire leaders and organizations to think differently, act boldly, and laugh along the way.
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Why It Matters
Rob’s relentless drive to help others see the world differently can transform the way you lead, work, and live. He believes that empathy and curiosity can unlock potential in the most unexpected ways—and he’s here to share what he’s learned.
And yes, along the way, you’ll laugh your ass off.
What You Will Find Here
Stories That Entertain and Teach
Rob’s blog "Double C Shot" dives into the topics shaping today’s world—from cutting-edge tech like AI to timeless truths about leadership, resilience, and curiosity.
Speaking That Inspires Curiosity
Whether it’s a keynote, workshop, or fireside chat, Rob’s talks are engaging, thought-provoking, and unforgettable. He’ll leave you with ideas you can act on—and you might even find yourself laughing harder than you expected.
A Community with Purpose
This isn’t just a website. It’s a space where ideas spark conversations, connections lead to opportunities, and people come together to grow.
Stay In The Loop
Be the First to Hear About The Book Launch of "Fugly Leadership".
A Bold Take on Leadership That Gets Real, Raw, and Results-Driven
Leadership isn’t always pretty. In fact, it can be messy, uncomfortable, and downright fugly. But that’s where the true transformation happens. In his upcoming book, "Fugly Leadership", Rob Farmer dives headfirst into the uncomfortable truths about leadership—the mistakes, the missteps, and the moments that force us to grow. This book challenges conventional wisdom, revealing how embracing the "fugly" parts of leadership can unlock your greatest potential and create lasting impact.
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